We were also asked to study a music video and an advert of choice to apply these theories too, as seen below;
Music Video Clip:
When looking for a video to complete this task about, I found my self searching through many music videos of different genres, finding it difficult to get a video where the model or subject is directing their gaze towards the audience or camera. However I did find than more often than not, rappers, hip hop and grime artists do this more than bands etc, which I why I decided upon Frank Oceans video to his song 'Novacane' as the main subject in the video is himself, with a close up of his face.
He has eye contact with the camera for the majority of the clip, grabbing the attention of the viewer through his gaze; this also shows the relationship of power between Frank and whoever it may be watching the video, as they are watching him, and not the other way around. Woman particularly might find his looks seducing, as he seems to be holding their gaze too. He has a very 'practical' expression, he is frowning, mouth open very little, and concentrating on his 'business' performing his song to his audience. People may also think this look is very seductive, or even catalogue, as too some his expressions might be meaningless, and there fore void of any emotion.
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