Monday 29 October 2012


Click the Prometheus movie poster above to visit the Prometheus IMDb page.

Friday 19 October 2012

Monday 15 October 2012

Representation In The Media - Stereotypes


Constructing a Stereotype

A Teenage Black Male - North London. Typical stereotype = Criminal/Thug.




1.Camera Angles, Shots and Composition:
Long shots, or mid shots will be used a lot to show the miseenscene, for example if there was a shot of the character walking down a high street, a long shot would be used to show their clothing the surrounding area and anybody around them particularly if part of a gang, this type of shot would also show any passer by reaction to the group. Close ups could reveal certain features, guns, weapons etc. Tracking shots could also be used to show pace and tempo during certain scenes such as a chase scene.


2.Editing:
Short sharp camera shot changes and scene changes.


3.Sound:
Non Diagetic - Typical music that could accompany these types of characters throughout a text could be grime (originated in London) or hip hop records; these types of music contain certain elements, electronic elements, synth, dark guttural base lines, fierce, offensive lyrics and sound. Will be SYNCHRONOUS and fit the mood of the scene.

Diagetic: These characters may be associated with drugs, violence and crime, so sound effects such as gun shots and other effects that pair with violence (think fight scenes, the sound of a punch, baseball bat etc.). Also cars, bikes, mopeds used to get around local area or council estates. Typical sounds - cars passing by, shop door bell, phones etc.


4.Misenscene:
Dark gritty dim areas, council estates, parks, run down high streets etc, cheap fast food restaurants (think Maryland). CLothing could include tracksuits, hoodies, caps, bandanas, trainers etc. Other people may be associated with the characters in the scene, for example if they where part of a gang. Props could include weapons, drugs, money (Camera and editing will pick up on these.) Diagetic lighting street lighting (lamp posts) car lights. Graffiti, Litter.






Through stereotypes the director is trying to convince you what is real, and get across a norm to an audience for that text. However this will not be what is typically normal in everyday life, but what may be normal to that character in a text.




Friday 12 October 2012

Kick-Ass Final Research

Understanding Filmmaking

The following link takes you directly to a website which comprehensively explains every stage. Click on image below.



Thursday 11 October 2012

The Seven Key Areas of Audience and Institutions - Translations


During year 12 you will study a specific studio or production company within the film industry that targets a British audience, looking at how films are produced, distributed, exhibited and consumed by audiences. You will also have to study how films are distributed (digital cinemas, DVD, HD-DVD, downloads, etc) and their impact upon production, marketing and consumption.

In the exam you will be tested on one of the following areas (the simplified translation is in red italics. You'll notice there is quite a bit of similarity in some areas)


  • the issues raised by media ownership in contemporary media practice; (how does who owns a media company influence the type of film made and its potential success? For example do BIG companies make BIG films and therefore make all the money? Is it possible for small companies to succeed?)
  • the importance of cross media convergence and synergy in production, distribution and marketing; (how do companies work together to produce, distribute and publicize a film? How can Disney use their size to promote and publicise a film? How can small companies work together to promote their business' when making and promoting a film?)
  • the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange; (how has the introduction of digital film, 3D, DVD, Blue Ray, internet streaming, downloadable content, home cinema influenced the types of films made, the way we watch them and the way we 'buy' them?)
  • the significance of proliferation in hardware and content for institutions and audiences; (how and why have film companies had to alter the way they work now everyone has web enabled phones, PC's, consoles etc? How have audiences changed their viewing habits now we no longer need to go to the cinema to watch a film)
  • the importance of technological convergence for institutions and audiences; (can you think of examples of how different technologies have come together to help the film industry?) 
  • the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions; (how do film companies try and attract their audience? Do they do different things in different countries?)
  • the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour. (what is your opinion on the above? Do you see the developments as a good or bad thing?)
Thanks to Mr Smith for this post

Monday 8 October 2012

Matthew Vaughn Interview


Click the image above to link yourself to an interview with Matthew Vaughn with FirstNet.